Copyright 2009 by Willie Crawford
In part-1 of this article we looked at the fact that you begin a video by identifying it’s purpose and then by identifying the proper keywords to target. Let’s continue by looking at the format. Video sharing sites accept many different video formats but some are accepted more than others. For example, many of the more popular sites won’t allow you to upload flash files.
You are relatively safe if you go with .avi, .mpeg or .wmv although it’s also fairly easy to convert your videos to multiple formats with most video editing software. Also many video sharing sites limit you to uploading files no larger than 100meg. So, convert your file to the different formats, and see which gives you the best quality compression, and also confirm that the sound quality is not distorted.
I use, and encourage using automated video submission software. I upload a video once to Easy Push Button Traffic, select the sites that I want to submit to, and let the server-based software do the tedious part. If the video is in the most commonly accepted format, it will be accepted by practically all of the sites.
Note: You should only submit your videos to sites that are appropriate, and in the categories that are appropriate. Doing otherwise is very likely to just get your account canceled by the video sharing sites. You also want to keep your videos relatively short. Sites like YouTube limit a video to 10 minutes in length. Your viewers also often have very short attention spans – another reason keeping your video short is a good idea. You need to learn to keep your message succinct and then issue a call to action.
At the end of the video, you always want to tell your viewer what to do next. You can do that with a fina screen that has the url to your target site, along with instructions telling them to visit now.
Flash videos actually allow you to physically, automatically redirect your viewers, but sites such aYouTube won’t accept flash videos. Let’s back up for a minute and look at your video’s title. It must promise a benefit for watching, contain your target keywords, and be enticing. If your title doesn’t grab the viewers’ attention and get them to watch the video, nothing else really matters. So do spend a lot of time crafting your titles.
Also spend a lot of time crafting your descriptions that you will enter at the video sharing sites.The description should contain your url at the very beginning, to include the http:// This will make your link clickable, and many people will click through to your site right from the description. That IS what you want isn’t it?
That description should contain your target, long-tail keywords. You also will enter these long-tail keywords in as “tags” at sites that use tags. Tags are essentially the same as keywords. Someone entering a tag or keyword term into a search box at a video sharing site are more likely to find your video if you target the proper keywords.
I’m assuming that you already know how to record your videos. However, you can use anything from Camtasia (screen capture video), to PowerPoint presentations, to simple videos recorded with your Flip camera. It depends upon your purpose in making the video.
As an example, many of the videos that I create are intended to sell a piece of software. When selling software, one of the objections that you have to overcome is the fear the customer has that he won’t be able to use the software.
Your customer may believe that the software does all of the things mentioned on your webpage, and that it’s easy for more technical people. However, they may not believe that they can do it. That’s where Camtasia video of you actually using the software comes it. It proves beyond a shadow of a doubt how easy the software is to use, shows how the software actually works, and even shows how fast using the software is.
Remember, you need to keep that video to 10 minutes or less. If you need more than 10 minutes to do your demonstration video, break it up into 10-minutes or less segments. After you’ve created the videos you need to decide where to submit them. The reality is that fewer than two dozen video sharing sites get the majority of the traffic, so those are the ones that you need to submit to. I mentioned in Part-1 of this article that I use http://EasyPushButtonTraffic.com They submit to all of the most significant sites, and they submit in a fashion that gets the videos accepted and displayed. They are also very inexpensive and allow you to submit an unlimited number of videos each month.
Most of the other sites that I’ve looked at allow you to submit up to a certain limit each month, and if you are in a very competitive niche, you may need to submit more. I also like to post my videos to my blogs. My blogs are configured to automatically notify Twitter when I post, so my Twitter followers instantly come to check out my latest video.
My Twitter account is configured to automatically post to FaceBook and Squidoo, so my audience on those very popular sites are also notified whenever I post a new video. The popular video sharing sites get millions of visitors and your properly submitted, search engine optimized videos will be found by these people if you followed the tips already covered in parts 1 and 2 of this article.
Now, it’s time to get busy creating and submitting those videos. Before you know it, submitting videos using an automated video submission service such as Easy Push Button Traffic will be one of your favorite, very effective ways of generating free website traffic.
Willie Crawford is a website traffic generation expert. He often distributes content (articles, videos, podcasts, and press releases) to generate highly targeted website traffic. To do that efficiently he uses the automated submission service by clicking the banner: